There's a big difference between a ghost writer and an experienced B2B marketer

Give up the ghost: Invest in experienced B2B content creators

Have you heard the term ‘content marketing’? Content marketing is the cumulative endeavour of creating relevant and valuable content which will attract and engage...
Does your LinkedIn profile make you look unprofessional?

Does your LinkedIn profile make you look unskilled (and like a bit of a...

If you’re one of LinkedIn’s half a billion members, you’re presumably a professional and probably career-minded. You recognise that hiring managers and their recruiters...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...
Finding curation-worthy content can be a challenge for B2B marketers

How to smartly manage B2B content curation

There are benefits to be gained from including curated content in your B2B content marketing plan. Among other things, curated content builds trust and relationships, provides...

Content curation is an essential component of a B2B content marketing plan

Content marketing - the consistent creation and distribution of valuable and relevant content to attract and retain a clearly defined audience and, ultimately, to...
Social Media Marketing

Is anything unmentionable on social media?

Mentions are a cornerstone of social media so take the time to use them, and take care to get them right. A mention - identified...
Professional services marketers are responsible for the value of their firm's content

Valuable content: The buck stops with you

I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...
Key account management should be mission critical for professional services firms

Key account management is mission critical for professional services firms

It's a business truth that all clients are not equal. Some are transactional; others relationship-based. Some are price sensitive; others value-driven. A key account strategy...
If you're forging a career in law firm marketing you must make a meaningful contribution.

Compare the Pair: Do clients read your legal updates?

Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...
To take your content from good to great you must put some thought into it

Are you an aspiring thought leader? Here’s a lesson in content marketing

Thought leadership. In professional services marketing, it’s the most valuable form of content.If your firm employs or engages marketing practitioners, the chances are it’s...