If you don't have a LinkedIn strategy you're squandering an opportunity

300 million LinkedIn members are squandering an opportunity

There are 590 million LinkedIn members. About half are active daily users of the professional networking site.These active daily users are exploiting LinkedIn to...
B2B case studies can open doors and close deals

Do your case studies open doors and close deals?

According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...
Plagiarism will damage your reputation and could ruin your career

Plagiarism is a high-level risk for marketers

What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...
If you content is full of spelling and grammatical errors, no one will read it.

Write wrong and no one will read your content

When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

Articulate your point of difference or the market will draw its own conclusion

Why is it so difficult for law firms to articulate their point of difference? Perhaps because most don’t have one.Or because they don’t really...
With content marketing, professional services firms can punch above their weight

With content marketing, your professional services firm can punch above its weight

Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:...
10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing

Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...
There's a big difference between a ghost writer and an experienced B2B marketer

Give up the ghost: Invest in experienced B2B content creators

Have you heard the term ‘content marketing’? Content marketing is the cumulative endeavour of creating relevant and valuable content which will attract and engage...
Does your LinkedIn profile make you look unprofessional?

Does your LinkedIn profile make you look unskilled (and like a bit of a...

If you’re one of LinkedIn’s half a billion members, you’re presumably a professional and probably career-minded. You recognise that hiring managers and their recruiters...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...