Judge the awards program before you judge an award

Judge the awards (before you judge an award)

It’s flattering being asked to judge an awards program. I know this from experience. It’s like affirmation that you’ve achieved a certain status in...

Articulate your point of difference or the market will draw its own conclusion

Why is it so difficult for law firms to articulate their point of difference? Perhaps because most don’t have one. Or because they don’t really...
There's a big difference between a ghost writer and an experienced B2B marketer

Give up the ghost: Invest in experienced B2B content creators

Have you heard the term ‘content marketing’? Content marketing is the cumulative endeavour of creating relevant and valuable content which will attract and engage...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...
Key account management should be mission critical for professional services firms

Key account management is mission critical for professional services firms

It's a business truth that all clients are not equal. Some are transactional; others relationship-based. Some are contracted; others are not. Some are price...
How to cultivate and sustain partnership relationships with your clients

How to cultivate and sustain partnership relationships

Earlier this month iSentia announced King Content, Australia’s largest content marketing agency, would close its doors due to poor financial performance. Mumbrella’s Tim Burrowes speculated...
Hello affiliate marketing; goodbye independence

Hello affiliate marketing. Goodbye declaration of independence

The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...
To become a better B2B marketer take inspiration from those who are B2B influencers

Market Expertise named Top 25 B2B Influencer

Wondering how to leverage B2B influencer marketing? Start by identifying some of today’s top B2B influencers. And then follow their lead. This article by influencer...

Nothing but networking

Rising through the ranks of the corporate world can be a hectic and sometimes even lonely pursuit. To counteract this, a growing numbers of professionals...
Update your images to inject life into your brand

Refresh your image guidelines to inject new life into your brand

When or how often should a business refresh its brand? Every three years? Every five? The answer is every so often. Maybe you’ve gone through...