Corporate Communications

SHAPING PERCEPTIONS, ESTABLISHING TRUST, MANAGING

Corporate communications is a strategic discipline that focuses on shaping perceptions, establishing trust, and managing the overall reputation and image of an organisation. It encompasses various communication activities aimed at aligning stakeholders, conveying the organisation’s values and goals, and ensuring coherence in messaging across different channels and audiences, both internal and external.

We’re highly experienced in all aspects of corporate communications, both during business-as-usual and exceptional circumstances. We are accomplished writers, editors, producers, directors and strategists. As importantly, while we are skilled in working across traditional and digital channels, and are expert at integrating communications for the purpose of consistency, repetition and reach. This involves:

  • Cascading corporate communications when a top-down approach is appropriate or necessary
  • Amplifying key messages by reinforcing and repeating them across multiple channels and media
  • Developing strategies that consider stakeholders’ communication preferences (format, frequency)
  • For maximum benefit, ensuring communications are aligned with active business development pursuits.

Change Communications

Effective change doesn’t just rely on new strategies or structures but fundamentally hinges on transparent, empathetic, and persuasive communication. As organisations grapple with complex transformations, the emergence of change communication as a distinct discipline addresses the critical need for tailored, nuanced communication strategies to navigate change successfully while prioritising the human experience within these transitions. We’re certified by Prosci, the world’s most respected provider of change management solutions and methodologies.

Internal Communications

Thought leadership builds brand, credibility and trust.

Internal communications involves disseminating information within the organisation, ensuring employees are informed about company policies, changes, goals, and strategies. It fosters a sense of belonging and ensures everyone is on the same page.

ESG

In an era where stakeholders demand transparency, authenticity, and responsible business practices, organisations are under pressure to develop and communicate their ESG (Environmental, Social, Governance) strategies, successes, and efforts.

We help businesses demonstrate their ESG commitment through effective and appropriate strategies and communications that are meaningful, factual, and supported by evidence and relevant details. We know how to distil complex ESG initiatives into compelling narratives that resonate with diverse audiences. Moreover, as we understand the nuances of stakeholder engagement, we craft tailored messages that build trust and credibility. Our strategic guidance not only ensures alignment between ESG and brand identity but also safeguards reputations.

Media Relations

Internal Communications

While media relations is not without risk, if managed by experienced practitioners it can position your organisation, raise awareness of your core and emerging services and expertise, demonstrate thought leadership, and update the market on corporate activities. We have extensive experience in developing and executing media strategies, both in-house and in collaboration with specialist PR agencies. We have a solid understanding of the media landscape as well as effective working relationships with key business and industry journalists and editors.

Issues Management

User-generated review websites have dramatically impacted reputation management.

Developing strategies and plans to handle and mitigate the impact of crises or unforeseen events that might negatively affect the company’s reputation.

RELATED CONTENT