With three out of four B2B buyers – and eight out of ten executive buyers – using social media to make purchasing decisions (IDC), social media marketing should be an essential element in every businesses’ marketing strategy. At Market Expertise, we know that B2B social media marketing success is dependent upon:
- Identifying, attracting and engaging the right audience, not necessarily the largest audience
- Selection and utilisation of the most appropriate social channels
- Careful management of the risk
- Integration of your social media marketing into your overall marketing plan
- Ensuring your social media marketing activities are in line with your brand’s visual identity, voice and personality.Keeping up-to-date with, and leveraging, the best and latest social media tools and applications, both for efficiency and results.
We understand how easy it is to become overwhelmed by the array of social networks – there are literally hundreds to choose from. That’s why our focus is on developing and executing social media marketing strategies and campaigns that are appropriate and effective.