These three tendering tips could save you (from losing)

These tendering tips will save you from a preventable loss
Right now, we’re working on a manufacturing tender. Our client has deep sector experience, a stellar track record, and an impressive stable of clients....

Refresh your image guidelines to inject new life into your brand

Update your images to inject life into your brand
When or how often should a business refresh its brand? Every three years? Every five? The answer is every so often.   Maybe you’ve gone through...

Exclusivity is a fundamental when outsourcing strategic BD

Exclusivity should be fundamental when outsourcing strategic BD
Professional services firms are conditioned to be on high alert for conflicts of interest. That's why it's astounding that the same firms neglect to...

B2B Content Creation: Put Your Money Where Your Mouth Is.

It's worth investing in content creation
Why should B2B marketers invest in content creation? It's complicated.   Though relatively new, content marketing is already a fiercely competitive category. Our scan of LinkedIn...

Values-based marketing is a corporate responsibility

Values-based marketing is a corporate responsibility
Values-based marketing is a corporate responsibility. Here's why. Every serious brand will have been created around a set of brand values. Those values help define...

It’s a wonderful life marketing luxury hotels

Vintage photo of Manhattan skyscrapers
Brisbane born and bred, Jacqueline Cox is director of sales and marketing at The Quin, a luxury hotel on West 57th Street at Sixth Avenue...

Original Sin. Is your marketing team guilty of plagiarism?

Plagiarism is the original sin
This week we became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display...

Intangible products require a touch of services marketing expertise

Software-as-a-Service is not a product so stop marketing it like one
Software-as-a-Service - the cloud-based solutions that assist us in managing our client relationships, enterprise risk, projects, payroll, expenses, campaigns, communications... - has passed its...

CMO Prediction: The Trump era will herald a resurgence of values-based...

2017 will herald a resurgence of values-based marketing
As first published in CMO, values-based marketing is morphing into both a corporate responsibility and a CEO conundrum. Content marketers love listicles. List-style content is...

PR firms and their clients are guilty of peddling “fake news”

If it's not newsworthy, it's not news.
Fake news. It’s one of the highest trending topics on social media and the subject of great debate amongst those who care about freedom...