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Four roles your bid team can’t do without

If winning large business and government clients is part of your strategy, you must view tenders as an investment, not an expense.
In recent years, seemingly every business-to-business category has observed an increase in the number, complexity and value of private and public sector...

It’s obvious which firms are committed to pro bono (and who...

For law firms, pro bono work is a central pillar of a corporate responsibility program
On 4 September, Lawyers Weekly published our op ed, “Pro bono target should be mandatory for LSMUL winners”. By way of reminder, LSMUL...

Lost an important tender? It’s time to face the music.

In the aftermath of a tender, a debrief is essential.
In Australia, between late 2018 and early 2019, 150-plus commercial law firms competed in an aggregated tender to be appointed to the country's "billion...

No more excuses: law firms must meet pro bono target

The pro bono aspirational target should have ceased being an aspiration long ago.
Whether or not your firm embraces its obligation to give back, large business and government entities offer law firms a clear incentive...

In the aftermath of a tender, the vultures will circle

In the aftermath of a tender, the vultures will prey on the carnage
In Australia, following the outcome of the Commonwealth Government legal services tender, a whole lot of small firms and boutique practices must...

How to grow organically on LinkedIn

LinkedIn was built for business networking, so it makes sense that marketers look primarily towards the platform for generating B2B leads.  Having a...

Professional services firms should discriminate based on colour

A picture does more than paint one thousand words. In the digital era, a picture can be what prompts us to click,...

Is your brand pitch perfect or tone deaf?

Your brand voice should be as distinct as your corporate colours and approved typeface
Every established brand has documented brand guidelines which dictate and direct how the brand should be presented. In the past, the term ‘brand...

Is your brand having an optical delusion?

Brand imagery is an opportunity to stand out, not blend in.
In the digital era, a picture is often what prompts us to click, to read, to share, to comment. That’s why imagery...

Does your brand need evolution or revolution?

There’s a time and place for everything. A time to rebrand. A time to refresh. But, really, what’s the difference? Brand Refresh Put simply, a brand refresh...