How to earn free media coverage for your business

Newsjacking is taking advantage of news and current affairs so as to promote your own brand, business or expertise
If your business is a professional services firm, newsjacking is one of the easiest ways to achieve free media coverage. Newsjacking is...

15 leadership skills for career success

You need more than hard skills to climb the corporate ladder
It takes more than career experience to climb the corporate ladder – now more than ever companies...

Want a career in marketing? Open your eyes and look around

Curiosity is the most desirable soft skill in modern day marketers
"Curiosity killed the cat*" is a proverb that warns of the dangers of unnecessary investigation or experimentation (credit Wikipedia).Proverbs, by...

Behavioural and process innovation should be the priority for most law...

Behavioural and process innovation are the key to continuous improvement
The professional services sector has always been competitive. Still, it is difficult to point to a moment in history when external forces...

5 tips for a successful content migration

With these five tips your website migration will be a success
Is it time to plan a content migration? Don’t fret, the process doesn’t have to be as...

How to convert wins into wons* (and decisions into dollars)

Winning-a-tender-is-easier-than-converting-a-win-into-revenue
*We love a word pun. The won is the official currency of North Korea. 

If it’s serious about growth, your firm should get physical

Services firms need to present physical evidence of their expertise
For business and government entities, the purchase of professional services is fraught with risk. The financial risk is obvious, given the contracts are large,...

Your website is all dressed up but there’s nowhere to go

Your professional services firm’s website is its most valuable ‘owned’ digital asset. It’s the epicenter of your firm's marketing efforts.It’s...

This disastrous website project provides a successful lesson in failure

This disastrous website project provides a successful lesson in failure
This month, a professional services firm launched its new website. What makes this remarkable is the firm embarked upon this project almost...

Professional services tenders will increase in complexity, scale and scope

Tenders and Proposals
If you want to work for sophisticated clients, start thinking and acting like a sophisticated business. Tenders are not where your firm should be cutting corners or costs.