Give me good reason to connect with you on LinkedIn

Give me good reason to connect with you on LinkedIn
Not that long ago, the most common mistake people made on LinkedIn was not sending a personalised invitation.“I’d like to join your professional network...

Judge the awards (before you judge an award)

Judge the awards program before you judge an award
It’s flattering being asked to judge an awards program. I know this from experience. It’s like affirmation that you’ve achieved a certain status in...

300 million LinkedIn members are squandering an opportunity

If you don't have a LinkedIn strategy you're squandering an opportunity
There are 590 million LinkedIn members. About half are active daily users of the professional networking site.These active daily users are exploiting LinkedIn to...

Do your case studies open doors and close deals?

B2B case studies can open doors and close deals
According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...

Plagiarism is a high-level risk for marketers

Plagiarism will damage your reputation and could ruin your career
What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...

Write wrong and no one will read your content

If you content is full of spelling and grammatical errors, no one will read it.
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

Articulate your point of difference or the market will draw its...

Why is it so difficult for law firms to articulate their point of difference? Perhaps because most don’t have one.Or because they don’t really...

Eye Spy… countless mistakes on your website

A I spy countless mistakes on your website
You’ve invested in a new website. You engaged a (hopefully) reputable agency to manage the project and provide technical expertise. Your team has committed...

With content marketing, your professional services firm can punch above its...

With content marketing, professional services firms can punch above their weight
Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:...

10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing
Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...