This disastrous website project provides a successful lesson in failure

This disastrous website project provides a successful lesson in failure
This month, a professional services firm launched its new website. What makes this remarkable is the firm embarked upon this project almost...

Professional services tenders will increase in complexity, scale and scope

Tenders and Proposals
If you want to work for sophisticated clients, start thinking and acting like a sophisticated business. Tenders are not where your firm should be cutting corners or costs.

4 ways services brands can win with video content

Unless you include a written transcript your video's a lemon
Video can entertain. It can inform. It can educate. It can build an emotional connection. And it can be shared.

Here’s the key to innovation in professional services firms

In professional services environments, innovation is rarely disruptive.
Every professional services firm claims to be innovative (would any firm admit to being regressive?), but how many really are?

Give me good reason to connect with you on LinkedIn

Give me good reason to connect with you on LinkedIn
Not that long ago, the most common mistake people made on LinkedIn was not sending a personalised invitation.“I’d like to join your professional network...

Judge the awards (before you judge an award)

Judge the awards program before you judge an award
It’s flattering being asked to judge an awards program. I know this from experience. It’s like affirmation that you’ve achieved a certain status in...

300 million LinkedIn members are squandering an opportunity

If you don't have a LinkedIn strategy you're squandering an opportunity
There are 590 million LinkedIn members. About half are active daily users of the professional networking site.These active daily users are exploiting LinkedIn to...

Do your case studies open doors and close deals?

B2B case studies can open doors and close deals
According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...

Plagiarism is a high-level risk for marketers

Plagiarism will damage your reputation and could ruin your career
What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...

Write wrong and no one will read your content

If you content is full of spelling and grammatical errors, no one will read it.
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...