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Some law firms are great, others hire PR pros

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If your law firm wants to build its brand and manage its reputation, having public relations expertise on retainer should be high on its list of priorities
Public relations — the practice of managing the release and spread of information between an organisation and the public — is an...

It’s hard to demonstrate leadership potential without soft skills

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Who do you admire as a leader? In the present day and age, it’s a question I certainly ask myself more often....

Robust research is brain food for thought leadership content

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Robust research is brain food for thought leadership content
The quest to produce high-quality thought leadership is driving many businesses to commission or undertake their own research. Why? Because B2B decision makers value content that is original, fact-based and forward looking. However, if the research is not robust, it could do more harm than good.

Are your client relationship managers defined beings?

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Client relationship managers should be defined beings - they need a position description.
Client relationship managers play an important role in a professional services firm. They’re the people who are charged with protecting and growing...

Who’s to blame for fake news – the content marketers who...

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Who is to blame for fake news? The content marketers who create it or the publishers that amplify it?
Recently, MarketingProfs, a leading and trusted source for all things content marketing, published a news story about what should have been an innocuous piece...

Your crappy content is corrupting your brand and costing you business

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Poorly executed thought leadership can weaken a company’s reputation and negatively impact business development opportunities and outcomes.
The benefits of thought leadership are well known and widely accepted. High-quality thought leadership can build brand awareness, generate interest (leads), and...

Client relationship management is no time to play politics

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For the US Democrats to stand a chance in the 2020 presidential election, they must select as their candidate the individual who...

Will any law firms lose their Qld government contracts for not...

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The Queensland Government has mandated that any firms it outsources work to must meet their pro bono commitments, or risk suspension or...

Obsession is the key to client relationship management

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Obsession is a desirable trait in client relationship managers
Obsession is a desirable trait in client relationship managers. Professional services firms are quick to react when a major account goes back...

16 creative ways to get press coverage for your business

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Take the advice of the experts
Richard Branson once said: “A good PR story is infinitely more effective than a front page ad.” In other words, press coverage...