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It’s hard to demonstrate leadership potential without soft skills

Who do you admire as a leader? In the present day and age, it’s a question I certainly ask myself more often....

Robust research is brain food for thought leadership content

Robust research is brain food for thought leadership content
The quest to produce high-quality thought leadership is driving many businesses to commission or undertake their own research. Why? Because B2B decision makers value content that is original, fact-based and forward looking. However, if the research is not robust, it could do more harm than good.

Are your client relationship managers defined beings?

Client relationship managers should be defined beings - they need a position description.
Client relationship managers play an important role in a professional services firm. They’re the people who are charged with protecting and growing...

Who’s to blame for fake news – the content marketers who...

Who is to blame for fake news? The content marketers who create it or the publishers that amplify it?
Recently, MarketingProfs, a leading and trusted source for all things content marketing, published a news story about what should have been an innocuous piece...

Your crappy content is corrupting your brand and costing you business

Poorly executed thought leadership can weaken a company’s reputation and negatively impact business development opportunities and outcomes.
The benefits of thought leadership are well known and widely accepted. High-quality thought leadership can build brand awareness, generate interest (leads), and...

Client relationship management is no time to play politics

For the US Democrats to stand a chance in the 2020 presidential election, they must select as their candidate the individual who...

Will any law firms lose their Qld government contracts for not...

The Queensland Government has mandated that any firms it outsources work to must meet their pro bono commitments, or risk suspension or...

Obsession is the key to client relationship management

Obsession is a desirable trait in client relationship managers
Obsession is a desirable trait in client relationship managers. Professional services firms are quick to react when a major account goes back...

16 creative ways to get press coverage for your business

Take the advice of the experts
Richard Branson once said: “A good PR story is infinitely more effective than a front page ad.” In other words, press coverage...

Four roles your bid team can’t do without

If winning large business and government clients is part of your strategy, you must view tenders as an investment, not an expense.
In recent years, seemingly every business-to-business category has observed an increase in the number, complexity and value of private and public sector...