In the last decade, the legal industry has undergone a remarkable transformation, with law firms now recognising the importance of sophisticated marketing and business development strategies. Gone are the days when a stellar reputation alone sufficed to attract clients. Today, law firms must strategically position themselves in a competitive landscape, harnessing digital technologies, data analytics, and client-centric approaches to not only acquire new business but also retain and grow existing client relationships. The evolving nature of legal services, combined with the changing expectations of clients, has propelled sophisticated law firm marketing and business development to the forefront, making it an indispensable component of success in the modern legal arena.

Our Legal Sector Expertise and Services

We have deep experience within the legal sector, having worked in-house and as consultants to global, national, boutique and specialist law firms. These include Norton Rose Fulbright, Moray & Agnew, Mills Oakley, Coleman Greig, Gadens, and McInnes Wilson.

We also have an ongoing subcontractor relationship with Morae Global, one of the world’s leading legal technology implementation partners, providing corporate, change and project-specific communication support and developing document management policies for Australian law firms and their Asia Pacific affiliates.

In recent years, we have also developed a reputation for assisting members of the bar in pursuing senior counsel appointments.

Our experience includes:

• Brand development and brand building
• Writing and editing high-quality blogs such as on industry trends, market activities, best practice, major transactions and regulatory changes
• Producing high-quality long-form content such as whitepapers and reports
• Repurposing content for multiple platforms and channels
• Email marketing
• Managing internal communications – be they business-as-usual (for example, employment- and employee benefit-related updates), proactive (such as scheduled company briefings or corporate updates) or reactive (such as in response to an issue or event).
• Managing external communications, including media and analyst relations.
• Designing, executing and localising surveys and reports.
• Designing and executing educational, relationship and lead-generating events.
• Developing and updating your print and online collateral.
• Responding to strategic tenders issued by blue-chip corporate clients, and government entities.