Internal communications is the glue that will bind your employees to your organisation’s vision and strategy.
It is necessary to communicate your brand’s purpose, vision and values.
It’s what will motivate and engage your people to go above and beyond.
It’s what will keep your staff focused and united during periods of change, and challenging business conditions.
It will bolster productivity and profitability.
Consider this: In a 2016 Harvard Business Review survey, 81 per cent of business people said poorly written material wastes a lot of their time, and is “frequently ineffective because it’s too long, poorly organized, unclear, filled with jargon, and imprecise.”
Internal communications make up a large chunck of this written material. So who owns internal communications? Marketing or HR? Does it matter? Not so much.
What does matter is that your external and internal communications are coordinated and aligned, and every member of your workforce is a strong and authentic brand advocate. Why? Because your clients consider your employees’ voices to be more credible than even your CEO’s (2016 Edelman Trust Barometer).
- Marketing benefits from building an army of brand ambassadors.
- HR benefits from strengthening employee enagagement and morale, and potentially achieving employer-of-choice status.
Contemporary Internal Communication Tools
Particularly for companies that operate in multiple locations, maintaining intranets and hubs that build engagement, allow the sharing of information, and house content.
For companies that have geographically-dispersed workforces, using pre-recorded video (for branded messages), live streaming (for time-critical communications) and video conferencing as practical, cost-effective alternatives to face-to-face communication.
Using Slack for occasions and meetings that require a permanent record.
Incorporating other social tools such as Trello and Asana to aid collaboration and communication within teams, build networks and share information.
Our Internal Communications Expertise
Having spent decades working as employees of medium to very large size organisations, the Market Expertise team has vast internal communications experience. This includes:
- Knowing how to create clear, succinct communications
- Knowing how to leverage technology to reach field workers, off-site staff, and facilitate two-way communication
- Recognising the need to communicate in written, visual, audio, video and face-to-face formats.
- Developing internal communication strategies
- Designing and executing cross-cultural and multi-lingual corporate communications
- Developing internal communication calendars
- Engaging with, and seeking buy-in from, senior executives
- Conducting workforce surveys to ascertain communication preferences, including favoured formats and frequency of communication
- Developing internal communications that are engaging, inspiring and effective
- Managing large-scale change communication projects, including those relating to mergers and acquisitions and technology
- Responding to workforce surveys
- Developing key communication messaging
- Developing educational and motivational employee advocacy programs
- Organising internal events such as all employee meetings, leadership retreats, internal workshops, company-wide conferences, and end-of-year or end-of-financial-year celebrations.
- Managing issues, including leadership changes, key person departures, redundancies, resizing, mergers, integrations, poor financial performance and natural disasters
- Creating systems and processes for the efficient and effective management of internal communications
- Ensuring all internal communications are documented, stored and accessible by workers.
Don’t underestimate the importance of internal comms – ask for help.