CONTENT MARKETING

It's worth investing in content creation

B2B Content Creation: Put Your Money Where Your Mouth Is

Why should B2B marketers invest in content creation? It's complicated.  Though relatively new, content marketing is already a fiercely competitive category. Our scan of LinkedIn reveals over 3.5 million people who claim to be skilled...
Plagiarism is the original sin

Original Sin. Is your marketing team guilty of plagiarism?

This week we became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display of intentional plagiarism, and one we were compelled to draw...
If you upcycle content you're a winner

Upcycle your content for superior results

Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The solution is to get smart: upcycle your content so that it...
How to make written content go viral

How to make written content go viral

Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a million subscribers, he’s an expert in what makes written content...
Man and a woman looking at strips of film

5 irrefutable reasons to pair text with video content

If there’s one thing to be said about video, it has a killer PR machine. Never before has one format received so much attention. Content marketers, influencers, and production companies alike can’t stop crowing...

CORPORATE RESPONSIBILITY

Two businessmen embracing theatrically

Love me tender, and pro bono

In the past six months I’ve worked closely with law firm clients on tenders issued by a Top 50 listed company, the second-largest local...
In this digital age, with our lives documented by social media, we need a cultural revolution against online bullying, harassment and shaming.

Cruel Intentions: The Lewinsky Effect

Like every woman I know, I’ve worn my hair a multitude of shades, lengths and styles. For a period of time in my 20s, my hair...

MOST POPULAR

To be a thought leader takes nerve

Do you have the nerve to be a thought leader?

It’s not difficult to become an expert. All it takes is commitment, application and, if you are a follower of Outliers author, Malcolm Gladwell, around 10,000 hours of deliberate practise.  The business world is teeming...
To win an awards program you need both style and substance

Awards Programs: It takes more than just a pretty face to win a prize

Whether the motivation is ego, a promotion, peer recognition, or kudos from a client, the pursuit of an award takes time, thought and careful planning. Having both served as a judge, and assisted businesses...
User-generated review websites have dramatically impacted reputation management.

Will ungagging consumers kill your company’s reputation?

Gag clauses were originally incorporated into employment contracts to prevent employees from publicly disclosing information about their employer, workplace or work. In other words, to gag potential whistle blowers.More recently, gag clauses have become...

Nothing but networking

Rising through the ranks of the corporate world can be a hectic and sometimes even lonely pursuit. To counteract this, a growing numbers of professionals...
Like a cougar stalking its prey, use stealth when researching on LinkedIn

How to succeed as a professional stalker

As a user-generated networking database, LinkedIn is one of the most powerful business research tools available. That is, so long as your privacy settings...
Anna Kendrick was not a social media success as 'Miss America'

Being ‘Miss America’ made Anna Kendrick a social failure

Anna Kendrick was nominated for a Tony (High Society) at age 12, and an Oscar (Up in the Air) at 25. She made five...
The seven deadly sins of tendering

The Seven Deadly Sins of Tendering

Last year, via a competitive tender, one of the country’s largest insurance groups consolidated its legal panel from 50-plus to 20-something. This week, I...
Exclusivity should be fundamental when outsourcing strategic BD

Exclusivity is a fundamental when outsourcing strategic BD

In Australia, outsourcing a B2B tender will cost a professional services firm anywhere from $10,000 to $60,000, depending upon the scale and complexity of...
A tender debrief will reveal whether you lost due to factors within your control.

Lost an important tender? It’s time to face the music.

In New South Wales, between late 2015 and early 2016, 100-plus commercial law firms competed in an aggregated tender to be appointed to the...
Two businessmen embracing theatrically

Love me tender, and pro bono

In the past six months I’ve worked closely with law firm clients on tenders issued by a Top 50 listed company, the second-largest local...
These tendering tips will save you from a preventable loss

These three tendering tips could save you (from losing)

Right now, we’re working on a manufacturing tender. Our client has deep sector experience, a stellar track record, and an impressive stable of clients....
Seize every opportunity to listen carefully to client feedback

Listen like thieves

Whether conducting an unsuccessful tender debrief, or your periodic client relationship review, seize every available opportunity to secure relative feedback from your clients and prospects,...

THOUGHT LEADERSHIP

B2B Content Creation: Put Your Money Where Your Mouth Is

It's worth investing in content creation
Why should B2B marketers invest in content creation? It's complicated.  Though relatively new, content marketing is already a fiercely competitive category. Our scan of LinkedIn...

CMO Prediction: The Trump era will herald a resurgence of values-based...

2017 will herald a resurgence of values-based marketing
As first published in CMO, values-based marketing is morphing into both a corporate responsibility and a CEO conundrum. Content marketers love listicles. List-style content is...

Upcycle your content for superior results

If you upcycle content you're a winner
Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...

How to make written content go viral

How to make written content go viral
Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...
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