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Business Development

If you are seeking to win, grow and retain large private and public sector clients, you’ll know that business development is time and resource-consuming. It’s also complex and highly competitive. 

Our business development services remove the burden and the overhead.

Tenders and Proposals

Tenders are well entrenched as the preferred procurement mechanism for business and government entities. In recent years, virtually every business-to-business category has observed an increase in the number and complexity of private and public sector tenders. They’re high risk, high return. Market Expertise has a stellar track record of success in assisting businesses win lucrative new contracts, and protect their key clients.

Client Research

You can’t manage what you don’t measure. That’s why it’s vital you monitor, measure and respond to client feedback.

We’re experts in designing and executing client satisfaction research drawing upon both quantitative and qualitative techniques. We’re also experienced with print, online, face-to-face and telephone research. However, what sets us apart from specialist research agencies is we have the experience and expertise to put strategies and programs in place to correct any areas of poor or below par performance.

Account-Based Marketing

If your business works with (or aspires to working with) large corporate or government clients, it’s essential you embrace account-based marketing. Account-based marketing (Client Care Programs) involves targeting those key accounts with personalised, customised content with a view to facilitating long-term, mutually-beneficial relationships. Why? Because retaining existing clients is generally more cost-effective and more profitable than acquiring new ones. Plus, loyal clients are most likely to be the source of referral and recommendation.

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