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Business Development

For ‘smart companies’ that are seeking to service large private and public sector clients,  business development is time and resource-consuming, as well as being prolonged, complex and highly competitive:

  • Identifying opportunities
  • Qualifying leads
  • Nurturing leads
  • Converting leads
  • Defending clients.

The most successful businesses in your sector will be investing as much protecting and managing their best clients as they are pursuing new opportunities.

We can assist no matter where you are in the sales cycle – whether you seek to:

  • build brand awareness and market positioning
  • be pre-qualified or shortlisted for consideration
  • be tested as a new or alternative supplier
  • secure your standing as a panel or preferred provider.
Face your competition. Engage Market Expertise.

Tenders and Proposals

Tenders are well entrenched as the preferred procurement mechanism for business and government entities. In recent years, virtually every business-to-business category has observed an increase in the number and complexity of private and public sector tenders. They’re high risk, high return.

Market Expertise has a stellar track record of success in assisting businesses win lucrative new contracts, and protect their key clients.

If you upcycle content you're a winner

Client Research

You can’t manage what you don’t measure. That’s why it’s vital you monitor, measure and respond to client feedback.

At Market Expertise our mantra is simple: Positive, negative or neutral you need to know how you are performing.

We’re experts in designing and executing client satisfaction research drawing upon both quantitative and qualitative techniques. We’re also experienced with print, online, face-to-face and telephone research. However, what sets us apart from specialist research agencies is we have the experience and expertise to put strategies and programs in place to correct any areas of poor or below par performance.

Winning a tender is relatively easy. Converting it into revenue is what's hard.

Account-Based Marketing

If your business works with (or aspires to working with) large corporate or government clients, it’s essential you embrace account-based marketing.

Account-based marketing (Client Care Programs) involves targeting those key accounts with personalised, customised content with a view to facilitating long-term, mutually-beneficial relationships. Why? Because retaining existing clients is generally more cost-effective and more profitable than acquiring new ones. Plus, loyal clients are most likely to be the source of referral and recommendation.