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Business Development

In the aftermath of a tender, the vultures will prey on the carnage

In the aftermath of a tender, the vultures will circle

In Australia, following the outcome of the Commonwealth Government legal services tender, a whole lot of small firms and boutique practices must...
Blackboard covered with mathematical formulas

In difficult B2B categories, winning proposals make things simple

Business-to-business (B2B) procurement is fraught with risk. The financial risk is obvious, given the contracts are large, lucrative and long-term. But there’s also risk...
Close up picture of the stamped pattern on an industrial floor

If you have genius, industry expertise will improve it

Last week, we found ourselves in a robust discussion with a client about what it means to be an industry expert.
If you're good at what you do your network will play matchmaker for you

Word-of-mouth still the most powerful form of marketing

Forget about marketing automation, chatbots, the buyer journey, influencers, lead magnets, native advertising and algorithms. Word-of-mouth is, always has...

How to convert wins into wons* (and decisions into dollars)

*We love a word pun. The won is the official currency of North Korea. 
Tenders and Proposals

Professional services tenders will increase in complexity, scale and scope

If you want to work for sophisticated clients, start thinking and acting like a sophisticated business. Tenders are not where your firm should be cutting corners or costs.
B2B case studies can open doors and close deals

Do your case studies open doors and close deals?

According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...
Aussie businesses should prepare now for modern slavery legislation

Will Australia’s modern slavery law cause you to lose a key client or contract?

If your marketing and business development teams are high-performing, how they spend their time in between major pursuits will be as valuable as what...
Winning a tender is relatively easy. Converting it into revenue is what's hard.

How to convert wins to wons* (or dollars)

You won a big tender. Well done, you. Still, it’s unlikely yours was the only firm appointed so what’s your plan to convert your...
Key account management should be mission critical for professional services firms

Key account management is mission critical for professional services firms

It's a business truth that all clients are not equal. Some are transactional; others relationship-based. Some are contracted; others are not. Some are price...