Aussie businesses should prepare now for modern slavery legislation

It’s time to prepare for anti-slavery legislation

Slavery remains such an issue that a Modern Slavery Act will soon be introduced in Australia.
Partner-performance-boils-down-to-three-KPIs

Partner Performance: It all boils down to three KPIs

Of Australia’s 50,000 private practice lawyers, around 8,000 are employed as below partner-level fee earners by firms that have two or more...
Professional services marketers are responsible for the value of their firm's content

31 Entrepreneurs Explain The First Thing You Need When Starting a Business

It is easy to look back and say “I wish I could do that differently.” Entrepreneurs and...

The power of an online network

Rising through the ranks of the fast-paced procurement world can be a hectic and sometimes even lonely...
Vintage photo of Manhattan skyscrapers

It’s a wonderful life marketing luxury hotels

Brisbane born and bred, Jacqueline Cox is director of sales and marketing at The Quin, a luxury hotel on West 57th Street at Sixth Avenue...
2017 will herald a resurgence of values-based marketing

CMO Prediction: The Trump era will herald a resurgence of values-based marketing

Content marketers love listicles. List-style content is easy to produce and, because it’s quantifiably succinct, builds traffic and engagement.Being still early in the calendar...
Want to be a thought leader? Here are the practicalities.

10 influencers to follow today on LinkedIn

Putting together this list was no mean feat: not only is LinkedIn a heady mix of big...
If you don't understand what content marketing is, you won't do content marketing well

Is your content marketing pants? Not with these ten tips

In this opinion piece, Jacqueline Burns, head of the B2B marketing agency Market Expertise, argues a lot...

The importance of video

In this special episode of PSM, Brad interviews Jacqueline (Jaci) Burns, Managing Director of Sydney based marketing...
Social Media Marketing

Growth hacking is the new normal

What do Airbnb, Spotify, Dropbox, Uber and Snapchat have in common?They’re all ‘unicorns’...