Plagiarism will damage your reputation and could ruin your career

Plagiarism is a high-level risk for marketers

What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...
Does your LinkedIn profile make you look unprofessional?

Does your LinkedIn profile make you look unskilled (and like a bit of a...

If you’re one of LinkedIn’s half a billion members, you’re presumably a professional and probably career-minded. You recognise that hiring managers and their recruiters...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...
To become an employer of choice, treat your staff as you do your clients

Want to be an employer of choice? Treat your staff as you do your...

Every B2B business aspires to be recognised for its client service. Many organisations say they are, whether or not that’s true.If you’ve worked in...
Young woman reading her diary

Public-Private Perspective: How to network on social media

I once had a fleeting relationship with a lothario colleague. Even though we were both single at the time, for a long time afterwards...
Changes jobs when you have something fabulous to run toward

Career Move Ahead

Finding a new employer is a popular new year's resolution. If you're one of the many people who has resolved to change jobs after...
Fancy a lesson in performance planning?

A Lesson in Performance Planning

For many professional services firms this time of year will be defined by salary reviews, promotions and performance planning. It’s an exciting time. Despite...
Don't speak (on social) unless you have something worth saying

Word of Mouth or Paid Placement?

We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...