Whether you are a lawyer, a technology vendor, a logistics company, or something else, your business will need a certain amount of marketing collateral in both print and digital formats.
Marketing collateral is a useful and effective means of educating your potential clients, supply chain partners, intermediaries and prospective employees about your business and its services. Rightly or wrongly, it also contributes to how your business is perceived – giving it credibility, legitimacy and professionalism.
And don’t be fooled into thinking the digital age renders print collateral obsolete. It’s actually quite the contrary: because it’s tangible, printed material has authority and longevity that is well-suited to business-to-business categories.
Whether in print or online, when producing marketing collateral the key is to ensure your audience and objectives are clearly defined and all of your marketing tactics are integrated and aligned.
Marketing Collateral Expertise
Market Expertise has vast experience creating marketing collateral for business-to-business clients. Our writers and graphic designers are experienced in the production of marketing materials for online and print execution. Examples of the materials we produce to build brand, develop leads and enable sales include:
- Business cards
- Business stationery
- Corporate or company brochures
- Services brochures or ‘sell sheets’
- Industry profiles
- Annual Reports (or Year in Review documents)
- Case studies
- Professional profiles
- Fact Sheets
- Research reports
- Presentation folders
- Landing pages, web pages and microsites
- Promotional materials
- Awards submissions
- Visual aids (slide decks, storyboards, videos).