Content Marketing is the term now used to refer to the process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Content marketing works for every industry but it’s a match made in heaven for services brands.
Content marketing helps services businesses to:
- build brand awareness, trust, credibility and authority
- educate buyers and influencers
- identify and qualify leads
- convert prospects to clients (and clients to brand advocates).
It’s so effective that the vast majority (89%) of business-to-business marketers now do content marketing. And it’s estimated a new piece of content is created every six seconds.