The impact of blogging on search engine optimisation is well accepted, if not well understood. For businesses that sell services or intangible products, blogging is one of the most effective means of demonstrating thought leadership, building trust, adding value to clients, and starting a dialogue with prospects and other stakeholders.
However, not all business people have time to write. And not all business people are good writers.
We at Market Expertise blog for the benefit of our own agency, and as bloggers and ghost writers for a multitude of clients from the professional services, financial services, technology and knowledge sectors. Our blogs are:
- Original, not plagiarised
- Well researched
- Timely
- Relevant to our clients’ readers
- Engaging
- Keyword-rich for SEO
- Regularly published by reputable media.