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Blogging and Ghost Writing

The impact of blogging on search engine optimisation is well accepted if not well understood. For businesses that sell services, solutions or intangible products, blogging is one of the most effective means of demonstrating thought leadership, building trust, adding value to clients, and starting a dialogue with prospects and other stakeholders.

However, not all business people have time to write.

And not all business people are good blog writers.

We at Market Expertise blog for the benefit of our own agency, and as ghost-writers for a multitude of clients from the professional services, financial services, technology and knowledge sectors.

Our blogs are:

  • Original, not plagiarised
  • Well researched
  • Timely
  • Relevant to our clients’ readers
  • Engaging
  • Keyword-rich for SEO
  • Regularly published by reputable media.

Idea Generation

We work closely with our clients’ executives and management team to identify and predict topics which will be relevant and of interest to their stakeholders.

We also proactively scan the market and news feeds for current affairs hooks that might provide our clients with an opportunity to contribute an opinion, share their point of view, table an issue, or put an issue back on the agenda.

We then publish, disseminate and promote our clients’ blogs through owned and paid media.

Ghost Blogging

Recently we have penned or ghost-written blogs for clients in relation to:

  • Technology
  • Legal issues, legislative and regulatory changes
  • Tax
  • Intellectual property and trademarks
  • Procurement
  • Wealth management
  • Change management
  • Marketing automation and client relationship management systems.