Industry Sectors

RELEVANT TO SERVICES AND INTANGIBLES

Market Expertise is the stand-out B2B marketing agency for industries and businesses that sell services, solutions or intangible products. Our clients don’t sell shoes or handbags – they sell the intangible, their expertise, their intellectual property. The industries we serve include:

Commercial Real Estate

The integration of paid, earned, and owned media is a high priority for many organisations that operate within the commercial property sector.

Accounting and Insolvency

Accounting and insolvency firms face many of the same challenges as commercial lawyers: commodation of many services, talent shortages, and consolidation through mergers and acquisitions. Market Expertise can help.

Construction, Engineering and Infrastructure

Our clients are designing, engineering, and advising on some of the most exciting and important projects in the region.

Law

We have vast experience in law firm marketing, business development, and communications. We have worked with many of the largest and most successful commercial law firms in Australia and beyond.

Technology (SaaS)

SaaS falls into the relatively new category of ‘intangible product’. Like other intangibles – downloadable music, web hosting, mobile apps... – SaaS has no physical nature. It can’t be seen or touched or tasted however it can be experienced.

Financial Services

Financial services marketing is complex, heavily regulated, highly scrutinised, highly competitive, and fraught with risk.

Transport and Logistics

Planes, trains and automobiles. And drones, too. Intangible products require services marketing expertise.