Marketing Communications
We’re experts in all forms and formats of B2B marketing communications.
We are accomplished writers, editors, producers, directors and strategists. As importantly, while we are skilled in working across traditional and contemporary channels, and are expert at integrating communications for the benefit of consistency, repetition and reach.
Blogging and Ghost Writing
In the B2B space, content marketing is highly effective but it’s also resource-consuming. Few in-house teams have the capacity to create the necessary volume and quality of content. Subsequently, around one-in-two B2B marketers outsource blogging and ghost writing. In B2B environments – particularly in the services and intangible product categories where we play – the creation of high quality, engaging, thought-provoking content takes time. It takes time to research. It takes time to consider. It takes time because it necessitates complex ideas be distilled into every day language. Investing in experienced B2B writers will pay dividends.
Communications Strategy and Planning
It’s surprising to realise how many teams operate without a clear plan in place. While they might be effective, we know they’d achieve superior outcomes if they followed a plan and set measurable goals that support the overall business strategy. Market Expertise can assist in developing whole-of-business, business unit, and function-specific communication plans.
Social Media
With three out of four B2B buyers – and eight out of ten executive buyers – using social media to make purchasing decisions (IDC), social media marketing should be an essential element in every business’s marketing strategy. We help clients to develop social media policies, procedures and strategies that will complement their other marketing activities and contribute to the achievement of their business objectives.
Thought Leadership
When marketing services – legal, accounting, engineering, managing consulting… – thought leadership is arguably the best way to build brand, reputation, credibility and trust. Thought leadership is being willing and able to provide authoritative commentary and opinion about what has taken place, what is taking place, and what may take place in your industry or profession.
Marketing Collateral
Whether in print or electronic format, marketing collateral is useful and, in some sectors necessary, to educate potential clients, supply chain partners, intermediaries and prospective employees about your business and its products and services. Rightly or wrongly, it also contributes to how your business is perceived – giving it credibility, legitimacy and professionalism. We’re experienced in the production of marketing collateral including brochureware, reports and white papers.