Communications

The ability to communicate effectively with internal and external stakeholders is a critical success factor for all businesses. Market Expertise has a proven track record of developing and executing communication plans, both during business-as-usual and exceptional circumstances.

We are accomplished writers, editors, producers, directors and strategists.

As importantly, while we are skilled in working across traditional and contemporary channels, and are expert at integrating communications for the benefit of consistency, repetition and reach. This involves:

  • cascading corporate communications when a top-down approach is appropriate or necessary
  • amplifying key messages by reinforcing and repeating them across multiple channels and media
  • developing strategies that consider the preferences (format, frequency) of their stakeholders
  • for maximum benefit, ensuring communications are aligned with the overall marketing strategy and any active business development pursuits.

Communications Strategy and Planning

It’s surprising to realise how many teams operate without a clear plan in place. While they can be effective, we submit these entities would achieve superior outcomes if they worked to a plan and set measurable goals that support the overall business strategy.

Market Expertise can assist in developing whole-of-business, business unit, and function-specific communication plans.