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The Seven Deadly Sins of Tendering

Business Development
Last year, via a competitive tender, one of the country’s largest insurance groups consolidated its legal panel from 50-plus to 20-something. This week, I...

Body of Evidence: Big Data Provides Proof in Tenders

Tendering
Isn’t it ironic that at a time when consumer brands are swooning over the opportunities presented by Big Data, professional services firms are still,...

How to conduct competitor research on a shoestring

Business Development
The world’s largest fast moving consumer goods (FMCG) companies – the likes of Unilever and Proctor & Gamble – spend squillions of dollars each...

What does your brand stand for?

Brand Management
It’s widely accepted that in an over-crowded marketplace form, function and feature will not deliver a point of difference. At least, not a sustainable...
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