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Law
In the last decade, the legal industry has undergone a remarkable transformation, with law firms now recognising the importance of sophisticated marketing and business...
SLAs and Client Charters can unlock client service and satisfaction
If your company provides services to corporate and government clients, you'll know how challenging it can be to work within a complex performance management...
B2B Services Marketing is in a league of its own
While B2B services marketing may be a complex endeavour, it presents tremendous opportunities for the marketing professionals who are able to skilfully navigate its intricacies.
Your brand is only as good as your reputation
A brand name is a critical choice because it serves as the primary identifier of a business and is the cornerstone of a brand's...
PwC will see you next, Tuesday
The announcement that PwC will separate and rebrand its consulting arm brings with it a sense of déjà vu.
Even ChatGPT knows it’s not what you say, it’s how you say it
So much is being written about the extraordinary power and potential application of machine learning models such as ChatGPT. If the bot can teach you one thing today, let it be this: It’s not just what you say, it’s the way that you say it.
The Whole of Australian Government legal services tender will land during a perfect storm
While the looming Whole of Australian Government (WoAG) legal services tender evaluation criteria will certainly give good weight to pricing, it would be foolish to think discounts alone will secure a place on the panel. A storm is most certainly brewing.
B2B Marketing Strategy and Planning
What is the difference between marketing and business development?It's simple, really.Marketing is the process of understanding a market's needs, tailoring your services and solutions...
To be credible ESG advisors, professional services firms must demonstrate their license to operate
To be credible ESG advisors, firms need to demonstrate their license to operate. If they don’t they should be prepared to defend their performance, including in the court of public opinion.
