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With content marketing, your professional services firm can punch above its...

With content marketing, professional services firms can punch above their weight
Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:...

10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing
Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...

Valuable content: The buck stops with you

Professional services marketers must ensure their content is valuable
I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...

Are you an aspiring thought leader? Here’s a lesson in content...

To take your content from good to great you must put some thought into it
Thought leadership. In professional services marketing, it’s the most valuable form of content.If your firm employs or engages marketing practitioners, the chances are it’s...

Exclusivity is a fundamental when outsourcing strategic BD

Exclusivity should be fundamental when outsourcing strategic BD
In Australia, outsourcing a B2B tender will cost a professional services firm anywhere from $10,000 to $60,000, depending upon the scale and complexity of...

10 reasons professional services firms are failing with content marketing

Professional services firms are failing in their content marketing.
A newly appointed Chief Marketing Officer recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his...

May I talk to you about video?

Video is highly effective for B2B.
In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the majority...