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Agent Provocateur: 10 Things to Consider Before Appointing a New Agency

Actress Lauren Bacall dressed as a spy
Agencies. They sound glamorous. Occasionally they are. But whether niche or generalist; high-tech or high touch, they're ultimately professional services businesses and it's time...

May I talk to you about video?

Video is highly effective for B2B.
In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the majority...

Professional services firms ‘unfriendly’ towards mobile

Professional services firms must accept their audience is on the move
Since early 2014, mobile internet use has exceeded desktop internet browsing. Blogging via the Huffington Post, social media strategist Kim Garst predicts 2015 will herald a shift...