Market Expertise was established in 2013 by Jacqueline (Jaci) Burns.
Jaci has two decades’ business-to-business marketing experience. Having worked across most categories of professional services, and a number of other knowledge-intensive sectors, she recognised the opportunity to establish an agency which specialises in servicing the needs of ‘smart companies’.
A strong generalist, Jaci’s expertise spans business development (pursuits, proposals, tendering, strategic selling); brand (strategy, development, positioning, architecture, execution); marketing (targeting and segmentation, research, client relationship management, content marketing, and communications (internal communications, external communications, media relations, issues management, digital).
Jaci is a recognised leader, nurturing manager and mentor with a proven track record of building, motivating, managing and developing geographically-dispersed, high-performing teams. She is a highly effective change manager with the tenacity and know-how to rebuild, repair and restructure marketing departments in businesses that are negotiating a high level of change, or experiencing challenging business conditions.
Jaci has over 15 years’ experience as a freelance writer specialising in marketing, technology and management issues. She is regular contributor and columnist for Marketing magazine, B2B Marketing and Lawyers Weekly.
Jaci has a bachelor’s degree in organisational behaviour, a masters degree in marketing, and a graduate diploma in company directorship. She is a Fellow of the Australian Marketing Institute and an aspiring board director.
Jaci is a foster carer and a regular volunteer at The Wayside Chapel in Sydney’s colourful Kings Cross.
In the News
Firms urged to use summer break wisely, Lawyers Weekly, 7 December 2016
Learn to upcycle and take the burden out of content marketing, Marketing magazine, 28 November 2016
I’m with Her …but he was the better marketer, Marketing magazine, 10 November 2016
Look back: The stories and successes of 60 years of commercial television, Marketing magazine, 15 September 2016
10 B2B marketers to follow today on LinkedIn, B2BMarketing.net, 3 June 2016
Is Your Content Marketing Pants? Not Anymore With These Top 10 Tips, B&T, 5 May 2016
The importance of video, Image7, 15 April 2016
Will removing the gag endanger your reputation?, Marketing magazine, 10 April 2016
49 Customer Experience And Marketing Pros Reveal Their Favorite Examples Of Great Customer Service And Customer Experience, Nanorep, 18 March 2016
Subway is learning the risk of celebrity the hard way, Marketing magazine, 14 July 2015
Growth hacking is the new normal, Marketing magazine, 1 June 2015
Looking forward to a whole lot of bad content, Marketing magazine, 28 May 2015
In B2B, ROI means ‘Risk of Ignoring’ Google, Marketing magazine, 27 May 2015
Sales doesn’t have to be a dirty word, Lawyers Weekly, 16 April 2015
Thank you for your support, Lawyers Weekly, 20 March 2015
We need to talk about video, Marketing magazine, 4 March 2015
Why are so many professional services firms mobile-unfriendly?, Marketing magazine, 18 February 2015
Think global, hire local, Lawyers Weekly, 10 November 2014
A user’s guide to LinkedIn personalities, Marketing magazine, 11 September 2014
Do marketers fake it before they make it?, Marketing magazine, 4 November 2013
What does your brand stand for?, Marketing magazine, 30 October 2013
10 award submission tips from a judge, Marketing magazine, 27 November 2011