Plagiarism will damage your reputation and could ruin your career

Plagiarism is a high-level risk for marketers

What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...
No one will read your content if it's riddled with spelling and grammatical errors.

Write wrong and no one will read your content

When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...
With content marketing, professional services firms can punch above their weight

With content marketing, your professional services firm can punch above its weight

Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to: ...
10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing

Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...
There's a big difference between a ghost writer and an experienced B2B marketer

Give up the ghost: Invest in experienced B2B content creators

Have you heard the term ‘content marketing’? Content marketing is the cumulative endeavour of creating relevant and valuable content which will attract and engage...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...
Finding curation-worthy content can be a challenge for B2B marketers

How to smartly manage B2B content curation

There are benefits to be gained from including curated content in your B2B content marketing plan. Among other things, curated content builds trust and...

Content curation is an essential component of a B2B content marketing plan

Content marketing - the consistent creation and distribution of valuable and relevant content to attract and retain a clearly defined audience and, ultimately, to...
Professional services marketers must ensure their content is valuable

Valuable content: The buck stops with you

I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...
If you're forging a career in law firm marketing you must make a meaningful contribution.

Compare the Pair: Do clients read your legal updates?

Last week, in A lesson for lawyers in content marketing, I wrote about thought leadership, the highest quality form of content, and how to...