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31 Entrepreneurs Explain The First Thing You Need When Starting a...

Professional services marketers are responsible for the value of their firm's content
It is easy to look back and say “I wish I could do that differently.” Entrepreneurs and...

Being ‘Miss America’ made Anna Kendrick a social failure

Anna Kendrick was not a social media success as 'Miss America'
Anna Kendrick was nominated for a Tony (High Society) at age 12, and an Oscar (Up in the Air) at 25. She made five...

I’m with Her but his was a better marketing campaign

What a genius marketing campaign. Without political experience or public office credentials, Trump convinced 59 million Americans to elect him president
Donald Trump is a marketing genius. With no political experience, inadequate credentials to run for public office, and a questionable understanding of domestic and...

Use your LinkedIn group to build a tribe, not your ego

It's a LinkedIn group not the Augusta National Golf Club
Groups, and the networking opportunity they provide, should be one of the most valuable features of LinkedIn. But to be so, many group administrators...

Know, Like, Trust. The future of marketing is live video

Piece of camera film with countdown image
Infomercials or Infotainment? Live TV is the real reality television. And, if there was a single takeaway from Social Media Marketing World 2016, it...

Don’t speak! Etiquette advice for socially-awkward conference delegates

Don't speak (on social) unless you have something worth saying
So you’re attending a conference. You’ve been given time off work. Maybe you had to fly to get there. You’re staying in a flash...

Ten quick lessons in content marketing (for those who are pushed...

Ten quick lessons in content marketing for those who are pushed for time
If you follow us on LinkedIn or Twitter, you might be familiar with our 'Want a lesson in content marketing but pushed for time?'...

May I talk to you about video?

Video is highly effective for B2B.
In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the majority...