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Who’s to blame for fake news – the content marketers who...

Who is to blame for fake news? The content marketers who create it or the publishers that amplify it?
Recently, MarketingProfs, a leading and trusted source for all things content marketing, published a news story about what should have been an innocuous piece...

Hello affiliate marketing. Goodbye declaration of independence

Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...