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Ten Perils of Research-Based Content

Challenge your research before your research challenges you
Research is a brilliant way to demonstrate thought leadership, start a conversation and achieve your positioning and profiling objectives – so long as your...

How to conduct competitor research on a shoestring

With so much no-cost and low-cost information available, how do you conduct reliable, up-to-date competitor research?
The world’s largest fast moving consumer goods (FMCG) companies – the likes of Unilever and Proctor & Gamble –spend squillions of dollars each year...