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Write wrong and no one will read your content

No one will read your content if it's riddled with spelling and grammatical errors.
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

Give up the ghost: Invest in experienced B2B content creators

There's a big difference between a ghost writer and an experienced B2B marketer
Have you heard the term ‘content marketing’? Content marketing is the cumulative endeavour of creating relevant and valuable content which will attract and engage...

Imitation is a form of flattery and can render you a...

Imitation is the greatest form of flattery and can render you a fool
I can be a stickler for correct grammar and punctuation. Understand, I'm far from perfect but I take language seriously, use my words carefully,...