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If it’s serious about growth, your firm should get physical

Services firms need to present physical evidence of their expertise
For business and government entities, the purchase of professional services is fraught with risk. The financial risk is obvious, given the contracts are large,...

May I talk to you about video?

Video is highly effective for B2B.
In a previous post, I examined how many 'smart companies' in Australia have adopted a 'mobile-first' strategy. What I found was that the majority...

Professional services firms ‘unfriendly’ towards mobile

Professional services firms must accept their audience is on the move
Since early 2014, mobile internet use has exceeded desktop internet browsing. Blogging via the Huffington Post, social media strategist Kim Garst predicts 2015 will herald a shift...