The commercial real estate sector was one of the first to embrace the digital revolution and remains at the forefront of digital marketing. And so it should, given the vast majority of tenants and investors research industrial, commercial, retail and hotel properties online. As a consequence, the sector is in the early stages of adopting virtual reality and augmented reality technologies.
The integration of paid, earned, and owned media is a high priority for many organisations that operate within the commercial property sector.
Paid Media incorporates paid advertising including display ads, banner advertising, keyword (cost-per-click) advertising, advertising on property portals, remarketing and advertorial. Paid media generates leads and builds brand awareness.
Earned media extends to word-of-mouth as well as free channels such as SEO, social media (Twitter, LinkedIn and Facebook, especially) and traditional public and media relations, and influencer marketing. Earned media helps to build brand and drive traffic (tenants, brokers and investors) to your website.
Owned media references the assets which belong to your organisation: its websites, social media accounts and email marketing lists. Owned media builds credibility and trust.
Our Commercial Real Estate Services
Market Expertise has the experience and credentials to assist with both online and offline marketing. By combining the two, investors, owners, agents and brokers will be best placed to build their brands, increase their exposure, differentiate themselves, and generate and convert leads.
Moreover, we understand the peculiarities of transactional property marketing, as well as the more traditional B2B corporate solutions.
We can assist with
- Brand development and brand building
- Writing and editing high-quality blogs such as on industry trends, market activities, best practice, major transactions and regulatory changes
- Producing high-quality long-form content such as whitepapers and reports
- Repurposing content for multiple platforms and channels
- Email marketing
- Managing internal communications – be they business-as-usual (for example, employment- and employee benefit-related updates), proactive (such as scheduled company briefings or corporate updates) or reactive (such as in response to an issue or event).
- Managing external communications, including media and analyst relations.
- Designing, executing and localising surveys and reports.
- Designing and executing educational, relationship and lead-generating events.
- Developing and updating your print and online collateral.
- Responding to strategic tenders issued by blue-chip corporate clients, and government entities.