Write wrong and no one will read your content

If you content is full of spelling and grammatical errors, no one will read it.
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

Articulate your point of difference or the market will draw its...

Why is it so difficult for law firms to articulate their point of difference? Perhaps because most don’t have one.Or because they don’t really...

Plagiarism is a high-level risk for marketers

Plagiarism will damage your reputation and could ruin your career
What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...

Eye Spy… countless mistakes on your website

A I spy countless mistakes on your website
You’ve invested in a new website. You engaged a (hopefully) reputable agency to manage the project and provide technical expertise. Your team has committed...

With content marketing, your professional services firm can punch above its...

With content marketing, professional services firms can punch above their weight
Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:...

10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing
Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...

Give up the ghost: Invest in experienced B2B content creators

There's a big difference between a ghost writer and an experienced B2B marketer
Have you heard the term ‘content marketing’? Content marketing is the cumulative endeavour of creating relevant and valuable content which will attract and engage...

Will Australia’s modern slavery law cause you to lose a key...

Aussie businesses should prepare now for modern slavery legislation
If your marketing and business development teams are high-performing, how they spend their time in between major pursuits will be as valuable as what...

Does your LinkedIn profile make you look unskilled (and like a...

Does your LinkedIn profile make you look unprofessional?
If you’re one of LinkedIn’s half a billion members, you’re presumably a professional and probably career-minded. You recognise that hiring managers and their recruiters...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...