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Lost an important tender? It’s time to face the music.

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In the aftermath of a tender, a debrief is essential.
In Australia, between late 2018 and early 2019, 150-plus commercial law firms competed in an aggregated tender to be appointed to the country's "billion...

Got feedback? Follow the Leader

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Got feedback? Follow the leader
Early on in my marketing career, I made the decision to by-pass traditional customer feedback channels and instead go straight to the top. Whenever...