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Lost an important tender? It’s time to face the music.

In the aftermath of a tender, a debrief is essential.
In Australia, between late 2018 and early 2019, 150-plus commercial law firms competed in an aggregated tender to be appointed to the country's "billion...

Got feedback? Follow the Leader

Got feedback? Follow the leader
Early on in my marketing career, I made the decision to by-pass traditional customer feedback channels and instead go straight to the top. Whenever...