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Plagiarism is a high-level risk for marketers

Plagiarism will damage your reputation and could ruin your career
What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...

Original Sin. Is your marketing team guilty of plagiarism?

Plagiarism is the original sin
Recently I became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display of...

Word of Mouth or Paid Placement?

Don't speak (on social) unless you have something worth saying
We’ve long known word-of-mouth is a highly effective means of marketing. A November 2013 survey (granted, one conducted by the US Word of Mouth...