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About Us

We've got this.

We're Market Expertise, the only B2B marketing agency that specialises in services, solutions, and intangible products.

Our Sweet Spot

Established in 2013 by Jacqueline (Jaci) Burns, and headquartered in Sydney, Market Expertise is a boutique B2B agency that specialises in services, solutions, and intangible products.

We don’t do consumer marketing.

We’re not experts in product marketing.

Services, solutions, and intangible products are our sweet spot. As stewards, strategists and tacticians, we develop and execute marketing, business development, and communications strategies, campaigns and projects that are coordinated, considered and results-oriented.

Our Clients

Our clients are what we call ‘smart companies’ – organisations from the professional services, financial services, technology and knowledge sectors. Law and accounting firms, engineering companies, commercial real estate companies, software-as-a-service providers… – any entity which trades in knowledge, expertise, or something intangible.

Though we’re a small business, our clients are generally not. In 2022, we were pre-qualified to provide marketing, communications and business development services to two global powerhouses: Cushman & Wakefield and PwC.

Outsource or Augment

If you are without an in-house marketing department, we can provide you with all of the services and support you need.

Or perhaps yours is a global business but you don’t have marketing, business development, and communications resources in Asia Pacific. With substantial experience working with multi-national companies, we’re well accustomed to performing as a seamless extension of global marketing teams and working within complex matrix structures – providing on the ground support and local knowledge.

And if you do have an in-house team, we can supplement or augment your resources, such as by backfilling absences, providing you with access to niche skills and expertise, or managing discrete projects to help you get through a peak in demand.

Agile and Switched On

As change agents, we have the tenacity and know-how to rebuild, repair and restructure marketing departments in businesses that are negotiating disruption or experiencing challenging business conditions. So, too, do we bring a high level of familiarity with the organisational structures, appraisal processes and career development systems which are favoured by so many real or aspiring ’employers of choice’.

On Retainer

Pay a set amount each month for guaranteed access to the expertise you require for a certain amount of time. When on retainer, we serve as an extension of a client’s in-house team. We’re engaged on retainer in a range of circumstances including when a client:

  • Is negotiating an elevated level of change or experiencing challenging business conditions
  • Needs to backfill a role but is not able to recruit
  • Seeks ongoing, uninterrupted access to particular expertise or specialist skills

On-Demand

Access the skills and experience you need to tackle a specific project or scope of work. With vast experience in the recruitment, appointment, development, management, and leadership of high-performing marketing teams, and their ancillary agencies, we’re engaged on-demand in a range of circumstances including when companies:

  • Need to temporarily bolster their in-house capability
  • Seek short-term access to niche skills or expertise
  • Require assistance managing special, strategic, or commercially-sensitive projects.