Content Marketing

Content Marketing is the term now used to refer to the process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.


As B2B experts, Market Expertise has two decades’ experience in this field.

  • Managing clients’ content marketing strategies and processes, including the day-to-day editorial functions of creating and curating content
  • Keyword mapping for search engine optimisation
  • Planning content to be created (for example, reports, white papers, presentations)
  • Creating content in written, video, audio, visual formats
  • Developing and maintaining quality control processes for each type of content
  • Developing content metrics and tracking content performance
  • Ensuring content strategies are aligned with target audiences and marketing objectives
  • Creating editorial calendars
  • Managing in-house and freelance resources, including writers and graphic designers
  • Creating lead magnets such as eBooks, reports and whitepapers
  • Overseeing the delivery of all content through client websites, social media, direct, and paid marketing channels
  • Establishing and continually optimising the processes necessary for efficient content creation and distribution
  • Enhancing our clients’ brands by working with influencers and unearthing opportunities to place content for maximum visibility.

We provide three levels of content marketing support to clients:

1. Content Curation

As content curators, we search for, assess, assemble and distribute relevant, high-quality content. While curated content is not exclusive, or owned by our clients, it is a highly efficient means of building visibility and profile as a trusted source of useful information while also driving traffic to your website and social media accounts.

2. Content Execution

Some organisations elect to develop their strategy in-house, and then outsource its implementation.

3. Content Strategist and Tactician

Our preferred approach is to partner with our clients and to serve as an extension of their in-house teams. We support two types of clients:

Firstly, global companies that lack an on-the-ground presence in the Asia Pacific. In this scenario:

  • we are typically engaged by, and report to, the global CMO
  • we work on a day-to-day basis with both the global marketing team and the local leadership team
  • our remit will generally involve executing the organisation’s global content marketing plan within our region, localising content, and proactively developing region-specific initiatives.

Secondly, Australian or Asia Pacific-based organisations that do not employ sufficiently experienced and credentialled writers, digital marketers and graphic designers. In this scenario:

  • we are typically engaged by, and report to, the local head of marketing or CEO
  • we work on a day-to-day basis with the local leadership team
  • our remit generally involves developing the content strategy, managing the creation and distribution of content, and measuring and reporting on all outcomes.