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Valuable content: The buck stops with you

Professional services marketers are responsible for the value of their firm's content
I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...

Upcycle your content for superior results

If you upcycle content you're a winner
Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...

Being ‘Miss America’ made Anna Kendrick a social failure

Anna Kendrick was not a social media success as 'Miss America'
Anna Kendrick was nominated for a Tony (High Society) at age 12, and an Oscar (Up in the Air) at 25. She made five...

How to make written content go viral

How to make written content go viral
Tim Urban is not an expert in anything about which he writes. But with over one-million visitors to his blog each month, and half a...

Gary Vaynerchuk dropped a f*cking bomb at INBOUND

A soldier poised to throw a grenade
‘F*ck’ is one of the most versatile words in the English language. To many, it’s inoffensive. To some, it’s crude and boorish. When Gary...