Have you ever had writer’s block?
You need or want to produce a piece of content but you don’t know where to start or what to write about?
Newsjacking is the cure.
Coined by David Meerman Scott, the term newsjacking refers to the practice of taking inspiration from the news and current affairs in such a way as to promote your own business or brand.
Newsjacking gives you context – a hook that will capture your target audience’s interest.
Newsjacking allows you to start a conversation to demonstrate your expertise.
To position yourself as a thought leader.
For example, this week, along with millions of others, we watched an infected, contagious, symptomatic world leader discharge himself from hospital and return to his place of work. This extraordinary event presented the ideal opportunity for employment lawyers, occupational health and safety experts, and industrial psychologists to discuss an employer’s duty of care to provide a safe place of work.
Or a worker’s obligation to take reasonable care of them self and not do anything that would affect the health and safety of others at work.
Or the impacts on brain function and behaviour of steroids and other drugs.
Or how workers can manage stress and maintain their mental health during COVID.
And so on.
Newsjacking sounds simple, and it is, but timing is everything. You have to be nimble and reactive. As we have been.
