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How to earn free media coverage for your business

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Newsjacking is taking advantage of news and current affairs so as to promote your own brand, business or expertise
If your business is a professional services firm, newsjacking is one of the easiest ways to achieve free media coverage. Newsjacking is...

I’m with Her but his was a better marketing campaign

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What a genius marketing campaign. Without political experience or public office credentials, Trump convinced 59 million Americans to elect him president
Donald Trump is a marketing genius. With no political experience, inadequate credentials to run for public office, and a questionable understanding of domestic and...