Leaders in B2B services marketing
Look, we love shoes and handbags as much as anyone but we're not product marketers. We're not even consumer marketers. We're experts at marketing services and intangible products, business-to-business. That's our power and our passion.
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Even ChatGPT knows it’s not what you say, it’s how you say it
So much is being written about the extraordinary power and potential application of machine learning models such as ChatGPT. If the bot can teach you one thing today, let it be this: It’s not just what you say, it’s the way that you say it.
Who’s to blame for fake news – the content marketers who create it or...
Recently, MarketingProfs, a leading and trusted source for all things content marketing, published a news story about what should have been an innocuous piece of brand...
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