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If it’s serious about growth, your firm should get physical

Services firms need to present physical evidence of their expertise
For business and government entities, the purchase of professional services is fraught with risk. The financial risk is obvious, given the contracts are large,...

Intangible products require a touch of services marketing expertise

Software-as-a-Service is not a product so stop marketing it like one
Software-as-a-Service - the cloud-based solutions that assist us in managing our client relationships, enterprise risk, projects, payroll, expenses, campaigns, communications... - has passed its...