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Will any law firms lose their Qld government contracts for not...

The Queensland Government has mandated that any firms it outsources work to must meet their pro bono commitments, or risk suspension or...

It’s obvious which firms are committed to pro bono (and who...

For law firms, pro bono work is a central pillar of a corporate responsibility program
On 4 September, Lawyers Weekly published our op ed, “Pro bono target should be mandatory for LSMUL winners”. By way of reminder, LSMUL...

CMO Prediction: The Trump era will herald a resurgence of values-based...

2017 will herald a resurgence of values-based marketing
Content marketers love listicles. List-style content is easy to produce and, because it’s quantifiably succinct, builds traffic and engagement. Being still early in the calendar...

What does your brand stand for?

What do you stand for?
It’s widely accepted that in an over-crowded marketplace form, function and feature will not deliver a point of difference. At least, not...