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Agent Provocateur: 10 Things to Consider Before Appointing a New Agency

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Actress Lauren Bacall dressed as a spy
Agencies. They sound glamorous. Occasionally they are. But whether niche or generalist; high-tech or high touch, they're ultimately professional services businesses and it's time...

Body of Evidence: Big Data Provides Proof in Tenders

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The big data within your systems should be used as proof points in your tenders
Isn’t it ironic that at a time when consumer brands are swooning over the opportunities presented by Big Data, professional services firms are still,...