Marketing Operations
Establishing and maintaining scalable systems, procedures, proceesses and structures to support high-performing marketing departments.
Marketing Operations
Policies and Procedures
Marketing Technology (Martech)
We’re passionate about marketing technology (martech), and the nexus of technology and marketing. We go to great lengths of keep up with the latest developments, monitor new tech offerings, and understand how martech can improve the efficiency and effectiveness of B2B marketing.
We can help you to select and implement marketing technology, be it a CRM system, marketing automation platform, event management system, or research application, including by:
- identifying and weighting evaluation criteria
- issuing requests for proposals to prequalified vendors
- comparing software and service features and benefits
- ensuring any formal procurement exercise is undertaken with appropriate probity and process.
Further, once a vendor has been selected, we can assist in the implementation. We have worked with world best practice, fully-implemented products, cloud solutions, and the Microsoft suite.
We understand how to design and customise marketing technology so that it supports your business structure and conventions. And we can help you to put systems and processes in place to ensure the right data points are being captured, data integrity is being protected, and all Spam and Privacy obligations are being satisfied.