What do Airbnb, Spotify, Dropbox, Uber and Snapchat have in common?
They’re all ‘unicorns’ (companies that have soured to a $1 billion valuation or higher, based on fundraising) that have predominantly been built by growth hacker marketing.
Not familiar with the term? Wikipedia defines growth hacking as a “technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure”.
