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Another celebrity brand ambassador makes another misstep

The legs of a man and a woman dancing the tango
One year ago, prompted by a criminal investigation involving Subway’s long-time brand ambassador, Jared Fogle, I wrote about the power of celebrity to catapult brand...

Your Most Unhappy Customers are Your Greatest Source of Learning

Is it possible to convert an unhappy customer into a brand advocate?
As a head of marketing, I once received a telephone call from an irate client contact who accused my company of a...