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Original Sin. Is your marketing team guilty of plagiarism?

Plagiarism is the original sin
Recently I became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display of...

Upcycle your content for superior results

If you upcycle content you're a winner
Modern day content marketing is barely 20 years old, yet one of the challenges marketers already face is how to create new and original content. The...