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In difficult B2B categories, winning proposals make things simple

Blackboard covered with mathematical formulas
Business-to-business (B2B) procurement is fraught with risk. The financial risk is obvious, given the contracts are large, lucrative and long-term. But there’s also risk...

Original Sin. Is your marketing team guilty of plagiarism?

Plagiarism is the original sin
Recently I became aware of a business that has lifted, verbatim, vast amounts of content from its competitors’ websites. It was a shocking display of...