Home Tags Content marketing

Tag: content marketing

300 million LinkedIn members are squandering an opportunity

If you don't have a LinkedIn strategy you're squandering an opportunity
There are 590 million LinkedIn members. About half are active daily users of the professional networking site.These active daily users are exploiting LinkedIn to...

Do your case studies open doors and close deals?

B2B case studies can open doors and close deals
According to Forrester, 59% of B2B buyers would rather conduct their research online than interact with a salesperson. That being the case, how do...

Write wrong and no one will read your content

If you content is full of spelling and grammatical errors, no one will read it.
When you're tired or rushed, it's easy to make a typographical or grammatical mistake. And if it's occasional, your readers will probably attribute it...

With content marketing, your professional services firm can punch above its...

With content marketing, professional services firms can punch above their weight
Content marketing works for every industry but it's a match made in heaven for professional services firms. Content marketing helps professional services firms to:...

10 ways professional services firms fail with content marketing

10 ways professional services firms fail with content marketing
Every professional services firm should be doing content marketing and many are. And yet, just about every professional service is making at least one...

Give up the ghost: Invest in experienced B2B content creators

There's a big difference between a ghost writer and an experienced B2B marketer
Have you heard the term ‘content marketing’? Content marketing is the cumulative endeavour of creating relevant and valuable content which will attract and engage...

These soft skills will make or break your content marketing team

Content marketing sounds simple. Deceptively so. In fact, to be done well, content marketing is a team pursuit and one which requires a complex...

How to smartly manage B2B content curation

Finding curation-worthy content can be a challenge for B2B marketers
There are benefits to be gained from including curated content in your B2B content marketing plan. Among other things, curated content builds trust and relationships, provides...

Content curation is an essential component of a B2B content marketing...

Content marketing - the consistent creation and distribution of valuable and relevant content to attract and retain a clearly defined audience and, ultimately, to...

Valuable content: The buck stops with you

Professional services marketers must ensure their content is valuable
I recently wrote a piece for Lawyers Weekly, a legal publication in Australasia, in which I compared two articles about the same court decision to illustrate...