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Content curation is an essential component of a B2B content marketing...

Content marketing - the consistent creation and distribution of valuable and relevant content to attract and retain a clearly defined audience and, ultimately, to...

Hello affiliate marketing. Goodbye declaration of independence

Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...

Content marketing measurement is impossible without a call to action

Most B2B content cannot be measured
B2B marketers have long understood content. But how valuable is the content we're creating? It's impossible to know as most content lacks a call...

10 reasons professional services firms are failing with content marketing

Professional services firms are failing in their content marketing.
A newly appointed Chief Marketing Officer recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his...