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Content curation is an essential component of a B2B content marketing...

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Content marketing - the consistent creation and distribution of valuable and relevant content to attract and retain a clearly defined audience and, ultimately, to...

Hello affiliate marketing. Goodbye declaration of independence

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Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...

Content marketing measurement is impossible without a call to action

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Most B2B content cannot be measured
B2B marketers have long understood content. But how valuable is the content we're creating? It's impossible to know as most content lacks a call...

10 reasons professional services firms are failing with content marketing

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A newly appointed Chief Marketing Officer recently asked for my opinion about his firm’s content marketing. He was surprised when I questioned whether his...