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Plagiarism is a high-level risk for marketers

Plagiarism will damage your reputation and could ruin your career
What would you do if you became aware that one of your competitors had lifted substantial amounts of content from your website or elsewhere?...

Hello affiliate marketing. Goodbye declaration of independence.

Hello affiliate marketing; goodbye independence
The cardinal rule of affiliate marketing is that the commercial relationship is obviously identifiable - clearly and conspicuously. If only marketers knew that to...

CMO Prediction: The Trump era will herald a resurgence of values-based...

2017 will herald a resurgence of values-based marketing
As first published in CMO, values-based marketing is morphing into both a corporate responsibility and a CEO conundrum. Content marketers love listicles. List-style content is...