WHERE WE WORK

Our Sectors

As experts in business-to-business marketing, and specialists in services and intangible products, we support clients from every category within the professional services as well as other adjacent and knowledge-intensive industries.

Professional Services

Architects and engineers. Auditors and accountants. Lawyers and attorneys. Consultants and communicators. Realtors and recruiters. The professional services sector “plays a critical role in helping its clients set their strategic direction, remain compliant, predict future risks, recruit talent, and produce and audit their financial results” (World Economic Forum). So, too, has professional services marketing become a profession in its own right.

A number of factors distinguish professional services firms from other businesses, not the least being:

  • Finding the appropriate balance between doing the work (servicing the clients) and replacing the work (prospecting for new clients).
  • The challenge of pricing their services, particularly in the digital economy and following the emergence of automation, artificial intelligence and offshoring.
  • How little there is to distinguish one firm from another.

Market Expertise has deep experience in professional services marketing. From our headquarters in Sydney, we work with clients throughout Australia, New Zealand, Singapore, Hong Kong, UK and the USA. 

Commercial Real Estate

The commercial real estate sector was one of the first to embrace the digital revolution and remains at the forefront of digital marketing. And so it should, given the vast majority of tenants and investors research industrial, commercial, retail and hotel properties online.

As a consequence, the sector is quickly embracing virtual reality and augmented reality technologies. The integration of paid, earned, and owned media is also a high priority for many organisations that operate within the commercial property sector.

Our commercial real estate credentials have been honed working for or consulting to two of the sector’s leading agencies: JLL and Cushman & Wakefield. Our clients have expanded to include boutique agencies and businesses from adjacent sectors such as facilities management.

Legal

We have deep legal industry expertise, having worked in-house and as consultants to global, national, boutique and specialist law firms.

We have subcontracted with Morae Global, one of the world’s leading legal technology implementation partners, providing corporate, change and project-specific communication support and developing document management policies for Australian law firms and their Asia Pacific affiliates.

We are now also repeatedly engaged by members of the NSW bar.

Law Firms

Barristers

PATENT & TRADEMARK ATTORNEYS

LEGAL TECH COMPANIES

Engineering and Construction

With technological advancements, changing market dynamics, and increasingly discerning clients, engineering and construction firms find themselves in a competitive environment where mere technical prowess is no longer sufficient.

To thrive in this complex ecosystem, companies must employ innovative strategies, embrace technological advancements, foster client-centric relationships, and demonstrate a commitment to sustainable practices. The fusion of engineering and construction expertise with cutting-edge marketing and business development has become pivotal, shaping the industry’s success and trajectory in the 21st century.

We have deep experience within the engineering and construction sector, with clients ranging from global and multi-national engineering firms through to project management firms, quantity surveyors, and specialist contractors.

Technology (Software as a Service)

In many respects, SaaS is more a service than a product. Certainly, the software coding is what customers purchase however it is the ancillary services – the help desk, customer support, ongoing product enhancements, and associated content marketing offerings – that drive loyalty and retention. All of these things present challenges for product marketers.

Marketing intangible products and services is distinctly different to marketing hardware or software. Relationships, references and responsiveness are of the utmost importance.

We help global technology vendors with their SaaS marketing in Australia and Asia Pacific. We do so by assisting them to build brand, position and differentiate themselves in an already crowded marketplace, develop and qualify leads, win new business, and retain clients.

Financial Services

Market Expertise is a pre-approved supplier of marketing and communication services to PWC, the second-largest professional services network in the world and one of the ‘Big Four’ accounting firms.

Financial services marketing is unlike any other. It is complex, highly regulated, highly scrutinised, highly competitive, and fraught with risk. Given the nature of what is at stake – be it billions of dollars funds under investment or an individual’s retirement savings – trust and integrity are integral.

We have worked with investment consultants, actuaries, debt recovery and repossession firms, financial advisors, a private equity firm, accountancy firms and financial software vendors. We are highly accustomed to working within highly regulated environments.

INVESTMENT CONSULTANTS

INSOLVENCY FIRMS

ACCOUNTING

DEBT RECOVERY AGENCIES

Government and Infrastructure

Through word of mouth, we are now engaged by government clients as well as the private sector.

We provide corporate and marketing communications support and solutions on critical regulated infrastructure projects. Further, as PROSCI certified change communication practitioners, we have supported change management programs at a major utility, energy transmission company, and local government association.

We acknowledge the Traditional Custodians of the land on which we operate, live and gather, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.