Marketing Communications

Attracting, engaging and converting clients.

Marketing Communications

Marketing communications are specifically geared toward promoting and selling your services and intangible products. This discipline involves crafting messages and strategies to attract, engage, and convert clients.

Marketing communications encompass advertising, promotional campaigns, digital marketing, public relations, content creation, and direct marketing. The focus here is on reaching and persuading target audiences, generating leads, driving sales, and ultimately fostering loyalty and advocacy.Marketing communications – such as educational content, public relations, advertising, promotional campaigns, and direct marketing – are specifically geared towards attracting, engaging, and converting clients.

We’re experts in all forms and formats of B2B marketing communications.

We are accomplished writers, editors, producers, directors and strategists. As importantly, while we are skilled in working across traditional and contemporary channels, and are expert at integrating communications for the benefit of consistency, repetition and reach.

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Marcoms Strategy and Planning

It’s surprising to realise how many teams operate without a clear plan in place. While they might be effective, we know they’d achieve superior outcomes if they followed a plan and set measurable goals that support the overall business strategy.

Market Expertise can assist in developing whole-of-business, business unit, and function-specific communication plans.

Content Marketing

Content marketing is about creating and distributing valuable, relevant content to engage a well-defined target audience. While it works for all industries, it’s particularly effective for service-based brands.

For services businesses, content marketing can:

  • Build brand awareness, trust, credibility, and authority
  • Educate buyers and key influencers
  • Identify and qualify leads
  • Convert prospects into clients—and clients into brand advocates.

With 89% of B2B marketers leveraging content marketing, and a new piece of content published every six seconds, standing out in today’s crowded landscape requires strategy, creativity, and execution.

With over two decades of experience, Market Expertise specialises in managing all aspects of content marketing for B2B businesses. We combine creativity with data-driven strategy to ensure your content stands out in the B2B landscape, helping you reach your business goals.

Blogging and Ghostwriting

Blogging is one of the most powerful ways to demonstrate thought leadership, build trust and credibility, add value to clients, and start meaningful conversations. However, few in-house teams have the capacity to create the necessary volume and quality of content. 

Subsequently, around one-in-two B2B marketers outsource blogging and ghost writing.

The creation of high quality, engaging, thought-provoking content takes time. Investing in experienced B2B writers will pay dividends.

Our blogs are original, well-researched, timely, tailored to interests of your audience, engaging, keyword rich, and consistently shared across reputable platforms.

We collaborate closely with your executives and management teams to generate blog topics that resonate with your stakeholders. We also proactively monitor market trends and news to identify opportunities for your business to contribute opinions, raise issues, or shape industry conversations. Once the content is crafted, we handle the publishing, distribution, and promotion through owned and paid media channels.

Thought Leadership

Effective change doesn’t just rely on new strategies or structures but fundamentally hinges on transparent, empathetic, and persuasive communication.

When marketing services – legal, accounting, engineering, managing consulting… – thought leadership is arguably the best way to build brand, reputation, credibility and trust. Thought leadership is being willing and able to provide authoritative commentary and opinion about what has taken place, what is taking place, and what may take place in your industry or profession.

Social Media

With 75% of B2B buyers and 80% of executive decision-makers turning to social media to inform purchasing decisions (IDC), having a strong social media presence is crucial for business success.

At Market Expertise, we understand that successful B2B social media marketing is not about reaching the largest audience—it’s about reaching the right audience with the right message.Our approach ensures your social media marketing is:

  • Focused on identifying, attracting, and engaging the right audience
  • Utilised on the most relevant social channels for your business
  • Carefully managed to mitigate risk
  • Fully integrated with your overall marketing strategy
  • Aligned with your brand’s visual identity, tone, and personality
  • Up-to-date with the latest social media tools and applications for improved efficiency and results

We work with clients to develop a tailored social media strategy that aligns with their broader marketing efforts and business goals. We start by helping clients understand two critical points: Firstly, not all social networks are created equal. Secondly, it’s not advisable to be active on every social network.

To ensure consistency across all platforms, we ensure your social media profiles are properly branded. This often involves updating Brand Guidelines to include digital assets such as avatars, account headers, and social media icons.

Marketing Collateral

Marketing collateral plays a vital role in showcasing your business, educating potential clients, and attracting top talent. It shapes how your company is perceived—enhancing credibility, legitimacy, and professionalism.

We’re experienced in the production of marketing collateral including brochureware, stationery and promotional materials. Whether print or digital, the key to effective marketing collateral is clear: define your audience and objectives, and ensure your messaging is integrated across all channels. Our team of skilled writers and graphic designers specialises in creating high-quality marketing materials for B2B clients. We produce collateral that builds brand awareness, generates leads, and drives sales.  Our focus is on creating collateral that not only informs but leaves a lasting impression, helping your business stand out and succeed in a competitive market.

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We acknowledge the Traditional Custodians of the land on which we operate, live and gather, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.